ZINC Financial

Director of Marketing

COMPANY PROFILE:

Since its inception in 2006, ZINC has been a trailblazer in the financial landscape, operating across three key sectors. ZINC Financial specializes in meeting the diverse needs of real estate investors nationwide, offering business-purpose real estate lending for fix & flip, long-term rental, and construction loans. ZINC Auto caters to the non-prime auto industry, strategically acquiring and servicing R.I.S.C (retail installment sales contracts) from used and franchise car dealers. The ZINC Income Fund stands as our flagship mortgage fund and REIT, providing accredited investors with a unique opportunity to invest in the vehicle that fuels ZINC Financial's loans. As Central California's premier private money lender with a remarkable $1 billion in lifetime lending, we are on an upward trajectory and actively seeking ambitious individuals to contribute to our continued success.

POSITION OVERVIEW:

The role of Director of Marketing is pivotal to ZINC Financial's triumphs. This position holds the key responsibility for crafting and executing our digital marketing strategy, spanning lead generation, SEO, SEM, website management, social media engagement, email drip campaigns, CRM outreach and more. The ideal candidate will boast a proven track record of surpassing lead generation objectives within budget constraints, ultimately driving increased business success.

KEY RESPONSIBILITIES:

• Develop and implement ZINC's comprehensive digital marketing strategy, overseeing the digital paid budget and optimizing cross-platform programs, including websites, SEO, SEM, display advertising, retargeting, social media, and email campaigns.
• Review, track, and report on ROI and KPIs, assessing the effectiveness of all marketing efforts, with a keen focus on incremental return on spend and business impact.
• Identify trends and insights, utilizing data-driven strategies to optimize marketing spend and enhance performance. Employ tools for site performance evaluation, A/B testing, and the development of data-driven business strategies.
• Collaborate with internal and external cross-functional teams to create a cohesive client-centric communication plan across all touchpoints, segments, and channels.
• Liaise with technology teams, delivery aggregators, agency partners, and the marketing team to ensure seamless data setup and optimal marketing technology connections for effective segmentation and targeting.

QUALIFICATIONS:

• A minimum of 2 years of hands-on experience in digital marketing planning and execution, encompassing website management, SEO, SEM, display advertising, retargeting, social media strategy, and email campaigns.
• Proficiency in using various digital marketing platforms and tools, including but not limited to Google Ads, Google Analytics, HubSpot, Pardot, Meta, LinkedIn, and WordPress.
• Data-driven mindset, with a demonstrated ability to interpret analytics reports and derive actionable insights.
• Proven success in budgeting, campaign management, and implementation, leading to the achievement of set target objectives.
• Preferred experience with Photoshop, Adobe, and Illustrator.
• Finance and mortgage industry experience is a significant advantage.

Join ZINC Financial and be a driving force in our dynamic and thriving organization, where your digital marketing expertise will shape the future of our success story. Apply now to be a part of our innovative team and contribute to the continued growth of ZINC.

COMPENSATION SUMMARY:

Schedule:                   Full-Time

Compensation:          Negotiable

Benefits:        Medical, Dental, Vision, Life Insurance, Retirement Plan, Paid Holidays, PTO

AGENCIES: NO AGENCIES PLEASE.